Partnership | Sports 360

Sports 360 Becomes Southport FC’s Advertising Agency And Signage Partner

We are pleased to announce our latest new commercial partnership as Sports 360 becomes the club’s advertising agency and signage partner.

Since being founded in 2000 as a small football perimeter advertising operation, the North West-based business has developed into one of the largest sports advertising agencies in the UK, offering full branding and sponsorship leverage to its clients.

Today, it specialises in brokering and providing title sponsorship, kit sponsorship, official partner deals, broadcast sponsorship branding rights and perimeter advertising packages. Its clients include an ever-growing list of professional clubs, governing bodies and blue-chip companies with particular expertise in the football, rugby, netball and darts sectors.

Sports 360 is the official agency for both the National League and England Netball, as well as an authorised agency of the Football League and the Professional Darts Corporation.

Martin James, managing director of Sports 360 said: “Our mission is to deliver the best sports advertising campaigns in the industry, raising brand awareness for our clients locally, nationally and internationally. Southport is a fantastic club with a great history and fanbase and we are looking forward to helping its advertisers and corporate partners maximise their brand awareness opportunities around The Pure Stadium.”

As part of the partnership, Sports 360 will enjoy scoreboard and pitchside advertising board rights, as well as match sponsorship rights for a couple of games during the season.

James, himself a former professional footballer with Preston North End and Rotherham United, added: “I have known Southport’s directors for many years and am impressed with the teams that Ian and Liam have been building recently, both on and off the pitch, and the way in which they run the club and successfully negotiated their way through the pandemic. Southport is embarking on an exciting journey and we believe that its future is bright. We are pleased that Sports 360 will be working with the club as a partner for the next two years.”

Steve Dewsnip, Southport FC’s Head of Commercial & Operations said: “Our fans will instantly recognise some of the high-profile deals that Sports 360 has previously handled, including the National League’s sponsorships with Vanarama, BT Sport and 32Red/Unibet. We are really excited about the opportunity to work with Martin and his colleagues who have developed an impressive reputation and network of contacts in the sports advertising space. This can only benefit our club going forward as we all endeavour to bring the good times back to Southport.”

Martin is pictured above with Steve unveiling the new advertising around our scoreboard this morning.

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