New Partnership | Carlsberg

Following an extensive tender process, Southport FC are delighted to announce a multi – year Pouring Rights Agreement with Carlsberg at the Big Help Stadium. This will see Carlsberg provide supporters with a range of high-quality beers, wines and soft drinks across the stadium.

Commenting on the agreement, Interim CEO Adrian Hunter said ” I would like to thank Adam Rynhart and the team at Carlsberg for their innovative approach to our drinks offer at the ground, which will see all of the outstanding Carlsberg brands sold in both the hospitality and stadium bars.

Our aim is to provide an enhanced experience to our supporters across the Stadium and we believe Carlsberg are the perfect partner and fit for the Club as we progress. There will be significant investment into the beer dispense systems at the stadium in order to improve speed of service and the quality of our offer to our supporter base, on both match and non-match days”

Adam Rynhart the Carlsberg’s business development manager had this to say on the new partnership “I am super excited to be working with Adrian and all the team at Southport F.C and to be bringing our amazing portfolio of beers, wines & spirts to the club.

I was born in Southport and live only a stone’s throw away from Haig Avenue and this has been my local football team for over 30 years.”

“I am really proud to finally be able to bring this account into my area and am looking forward to growing our partnership over the coming years and beyond.”


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