CLUB SPONSORSHIP | Techedia

IT specialist becomes Southport FC’s main shirt sponsor

Following on from its sponsorship last season of the club’s community teams, Techedia has extended its partnership with Southport FC to become the club’s main shirt sponsor.

As part of this exciting partnership, the Sefton-based ICT specialist is now enjoying front of shirt branding rights for the first team’s home and away shirts, replica playing shirts and all community team playing shirts, as well as pitch perimeter brand awareness advertising around the stadium.

Techedia specialises in the professional services sector and is an award-winning provider of bespoke, cost-effective ICT support and software development to many businesses across the UK and worldwide. Since it was established in 2013, it has experienced year on year growth and quickly gained a strong reputation for its expertise and quality across a wide spectrum from data storage to case management software (“CMS”) and network systems development.

In particular, Techedia’s development team has extensive experience in the support and development of Proclaim, the UK’s most widely used CMS software within the legal sector, resulting in it being able to save money for law firms, medical agencies and call centres nationwide as they have to adapt their business practices in response to changes in the marketplace.

Techedia’s founder and managing director, Matthew Townson, said: “We work with many local businesses that have a positive impact on the borough and are therefore very pleased to extend our partnership with Southport Football Club, which is at the very heart of our local community, in this way.”

Techedia is currently carrying out a £1million eco-friendly transformation of the historic 10,500 sq. ft. Cloisters building, formerly Christ Church School, on Southport’s Corporation Street which once complete will house the firm’s headquarters and a new health and wellbeing centre, and create 75 new jobs in the town.

“As a proud Sandgrounder myself, I believe strongly in the fortunes of the town and am excited about not only moving Techedia’s headquarters here, but about this extended partnership with Southport Football Club which shares our professional and collaborative approach to what it does,” Mr Townson added.

Southport FC’s Head of Commercial & Operations, Steve Dewsnip, said: “This is a fantastic partnership with Techedia and we are grateful to Matthew and his colleagues for their continuing support. Their investment in our town at this time is inspiring and we are looking forward to working closely with them over the next two years.”

He added, “This is a great and exciting time to be getting involved with our football club and this latest partnership is another example of two local, community-focused businesses working together.”

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